When I turned 10 years old, I received permission from my parents to go selling products door-to-door for our family company. I greeted customers and had the opportunity to persuade them about the value of Fuller and Dudley products. Not only was I selling the products to customers, but I was also marketing the products. Those who didn’t purchase from me at that time were more inclined to purchase my products when I knocked on their door two weeks later. From this young experience (and others), I've learned that in the first three years of running your business, 50% of your time should be dedicated to marketing and sales, until you get to positive cash flow. Not only should you develop an effective marketing strategy, you should also develop a comfortable selling approach for your business.